Digital marketing provides several effective avenues to promote your brand and deliver valuable information to your audience. Each channel requires its own unique approach for optimal results. Using the insight you gathered from choosing the right channels, here are ways to promote your brand on three of the most frequently-used digital channels.
1. Content Marketing
The best way to build brand awareness and solidify your online presence is through content marketing. Creating custom content that meets the needs of your audience and provides value helps to establish your brand usage of this application as an authority, drive traffic to your site, and attract leads. Content marketing is ideal for brands interested in:
Generating leads
Boosting ROI
Establishing authority
Educating your audience
Telling a story
Driving traffic
To promote your brand with content marketing, you could create any of the following:
Infographics: Provide detailed information in an easy-to-digest, eye-catching graphic.
Blog articles: Deliver expert content that gives readers value.
Whitepapers: Educate your audience about a topic in your field with an expert explanation.
Research results: Sharing data from the research you’ve completed establishes you as a thought leader in your industry.
Downloads/Ebooks: Your audience will see this as a value add and is another way to get them to engage with and convert on your site.
Content marketing helps connect with your audience on a deeper level and provides more material for search engines to scan and apply for SEO rankings.