Applying Metrics to Real-world Email Marketing Challenges Email Metrics Can Save the Day in a Million Ways. For Example: Low Open Rates: Let's Say Your Open Rates Are Declining. After Analyzing Your Open Rates, You Test New Subject Lines and Sending Times. After a/b Testing Various Options, You Discover That Personalized Subject Lines and Emailing People Mid-week in the Afternoons Results in Higher Open Rates. Your Adjustment Significantly Improves Recipient Engagement, Because People Now Remember to Open Your Email Since It Hits Their Inbox at the Right Time of Day! Poor Click-through Rates (Ctr): You're Struggling With Low Ctrs in Your Promotional Emails.
After Examining Your honduras whatsapp number list Email Analytics, You Realize That Your Ctas Are Unclear. You Decide to Experiment With Different Cta Placements, Colors, and Wording. After a/b Testing, You Realize That a Prominent Cta Button With Actionable Language (Think "Shop Now") Significantly Boosts Your Ctr. High Unsubscribe Rates: After a Period of Growth in Your Company, You Start to See a Rise in Unsubscribe Rates. Looking at Email Metrics, You Realize Your Content Isn't Segmented! You're Sending Out Irrelevant Emails to a Wide Portion of Your List.
Tailored Content to Each Group. Hooray! You've Reduced Unsubscribe Rates and Increased Overall Engagement. You Can Only Start Optimizing Your Email Campaigns if You Have Great Email Data. If You’re Ready to Start Applying What You Learned in This Guide and Just Grow the Crap Out of an Email List, You Need to Check Out. With Our Industry-leading Analytics Platform, You’ll Gather More Data Than You Know What to Do With! Don’t Worry.