for a company that’s experienced and knows its surroundings inside and out, Tencent might be the choice for you.
Tencent’s relationships with international companies also demonstrate an understanding of cross-cultural communication. The following data is from Niko Partners. MiHoYo Although Tencent is the leader in the Chinese gaming industry, MiHoYo is probably the most well-known Chinese gaming company internationally right now, with its game Genshin Impact having been a hong kong whatsapp resource hit both in and outside of China for nearly five years. At the very least, miHoYo has a strong reputation in gaming circles, and working with it guarantees your game’s reputation from the moment it launches. It’s worth noting that miHoYo is known for making games that can be played on PC, mobile, and gaming systems, but isn’t as broad in terms of game types as Tencent; tending to focus on anime-style action RPGs.
ther important tool for promoting games, and a Niko survey found that PC gamers are most likely to learn about new games through short videos. With that in mind, let’s review some of the top gaming live streaming platforms in China.
TikTok Given TikTok’s success in the West, I probably don’t need to talk too much about TikTok. Just remember that TikTok is more popular in China than its sister app TikTok is in North America or Europe, especially without Instagram as a competitor. Mobile games are also more successful in China, so the TikTok platform is better suited for that style of gaming. Even if your game isn’t mobile, you should still take advantage of TikTok’s powerful algorithm to attract new players. Here are some ideas on how to use TikTok to promote your PC game in China: Release a demo and trailer. If you already have an English version, the first step is to add subtitles and share it on TikTok.
This may only take a few hours per video. Create a Chinese demo and trailer. If you’re willing to spend 10 hours or more per video, you can tailor your videos to the Chinese market. Work with influencers. Influencers charge more but can help you reach a wider audience faster. Each influencer has their own requirements and ways of working. Advertising. Douyin's advertising