Creative Steps in Content Marketing
Posted: Sat Jan 18, 2025 8:50 am
We start by sharing perspectives , knowledge and opinions to bring out the best ideas. It all starts with brainstorming or the origin of the idea . In this phase sharing is fundamental , from perspectives to opinions, obviously passing through expertise or knowledge. Everything is necessary to build good (and profitable) ideas.
The second phase revolves around the search for insights , the list of luxembourg consumer email consumer's expectation. And here, the most powerful tool is empathy . People look at brands and companies they can identify with, those in which they can and want to feel represented . Therefore, it is a fundamental task to be able to define that essence and create a need for the consumer. This need will be our opportunity to create campaigns and content. Combining creativity and value proposition. We are talking about creating a concept that the public will find incredible, ingenious or attractive.
In all types of content marketing, actions are created to be consistent with the concept; we must know at all times what we say and how we say it so as not to go against the values of the brand.
The visual concept is created, with images and texts that will act as a communication axis and then give shape to all the marketing and communication tools and contents that we will need to execute the campaign or strategy.
The second phase revolves around the search for insights , the list of luxembourg consumer email consumer's expectation. And here, the most powerful tool is empathy . People look at brands and companies they can identify with, those in which they can and want to feel represented . Therefore, it is a fundamental task to be able to define that essence and create a need for the consumer. This need will be our opportunity to create campaigns and content. Combining creativity and value proposition. We are talking about creating a concept that the public will find incredible, ingenious or attractive.
In all types of content marketing, actions are created to be consistent with the concept; we must know at all times what we say and how we say it so as not to go against the values of the brand.
The visual concept is created, with images and texts that will act as a communication axis and then give shape to all the marketing and communication tools and contents that we will need to execute the campaign or strategy.