While this is the right approach

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And that can lead to a high rate of spam complaints . If you send too many emails, your recipients may feel annoyed. If you're lucky, they'll unsubscribe. If not, they'll filter your messages or mark them as spam. In other words, both communication strategies that are too calm and those that are too intense are negative. So, how often should you email your subscribers? Unfortunately, there is no golden rule. Here are some useful statistics on openings, clicks, unsubscriptions and complaints in Italy compared to the number of weekly emails .


You can learn more about this evidence in our 15 email india telegram data marketing tips according to real data . # of newsletters Open rate Click-through rate Unsubscribe rate Complaints rate .23% 0.03% 0.02% 16+ 24.59% 1.87% 0.05% 0.01% 11. Get a dedicated IP address If you are sending your promotional emails using email marketing software, you are probably using a shared IP solution . for most marketers, there are also some downsides that should not be overlooked. Especially for small mailing lists, a shared IP solution offers greater flexibility and more stable deliverability . For example, you don't have to pay as much attention to email scheduling or engagement rates.


This is because the IP reputation is built by all the marketers who use these IPs to send their emails. On the other hand, if these IPs are also used by some marketers who do not follow email marketing guidelines , their behavior can negatively impact the deliverability of all the others who use the same IPs to send their emails. Of course, the platform's compliance and deliverability teams are available to prevent and resolve these issues.