How to create an effective banner?

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Leaderboard which performs the same function horizontally.

However, everything changes if we talk about mobile banners that are slightly different also because we must consider that the screen space is very small. So it is right to preserve the UX .

Size
To address the issue of the size of advertising banners on websites, one must take into account the Interactive Advertising Bureau (IAB) , a standard that has created and constantly updated the official dimensions of the main advertising banners. Which are gathered in this list:

Medium rectangle: 300 x 250
Pop Up Square: 250 x 250
Vertical rectangle: 240 x 400
Large rectangle: 336 x 280
Rectangle: 180 x 150
Banners: 468 x 60
Half banner: 234 x 60
Microbar: 88 x 31
Button 1: 120 x 90
Button 2: 120 x 60
Vertical benner: 120 x 240
Square button: 125 x 125
Leaderboard: 728 x 90
Skyscraper wide: 160 x 600
Skyscraper: 120 x 600
These measurements, taken from Wikipedia , are expressed ghana whatsapp number database in pixels and can be managed in order to add banners in the various sections of the pages. The goal is to evaluate the right internal balances , both in terms of aesthetics and functionality. Always having conversions as a reference.

There is a real art to creating a winning banner. Not only from a graphic point of view but also to make it easy to click. There is nothing worse on a website than an advertising element that takes up space but is not clicked and used by the public. The goal is always the same: to bring visits to the landing pages or product sheets. How does this happen?