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How MPSTATS Tests Hypotheses with A/B Tests and Grows Revenue 8x
In Carrot quest, a marketer gets tools for evaluating the effectiveness of communications, such as A/B testing. The results are available in reports on individual mechanics, funnels, or can be downloaded as raw data for further analysis in analytics systems.
A/B testing is an experimental method that allows you to choose the most effective option from several. For example, you can test two mailing options and determine which one gives the best result. This helps make decisions based on specific data, not guesswork.

Thus, MPSTATS proved the impact of the number of questions in the qualifying lead bot on lead conversion . Together with the company's marketers, the growth team set up a bot with a lead magnet for lead qualification.

We conducted an A/B test:
option A - 4 questions before leaving a phone number;
option B - 3 questions.

Leadbot variant with 4 questions
Option A: Lead bot with 4 questions before leaving a phone number - conversion to application 3.4%
Leadbot variant with 3 questions
Option B: Lead bot with 3 questions before leaving a phone number - conversion to application 8.3%
Results:
4 questions in the lead bot - 3.4% conversion to an application from reading
3 questions in the lead bot - 8.3% conversion to an application from reading

→ Lead bots generated 1926 applications in 3 months.

Contact the Carrot quest growth team — they will test up to 25 trigger list of malaysia cell phone number messages with A/B tests in 1.5 months and help increase revenue by up to 25%.

We will offer the first mechanics for the site during a free consultation.

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Frequently asked questions
What is omnichannel marketing?
Omnichannel marketing is a strategy in which companies build interactions with customers through several channels. This can be a website, social networks and messengers, mobile applications, email newsletters and offline points of sale. The main advantage of omnichannel is the creation of a single customer path, where all channels work in concert, ensuring a smooth transition between them.

What is the difference between multichannel and omnichannel marketing?
Multichannel marketing is the use of multiple channels to interact with customers, but they operate independently of each other. With this strategy, the customer receives different messages on social media and through email newsletters, which may not be related to each other. An omnichannel approach in digital marketing integrates all channels into a single system so that communications are consistent and based on the customer’s needs, regardless of which channel and how he interacts with the brand.