Types of digital marketing

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Depending on the channel you use, the tactic you try, and the message you share, there are dozens of types of digital marketing. Let’s take a look at the most effective, popular, or interesting ones here.

1. Content marketing
Content marketing refers to the creation, publishing, and distribution of content across owned, paid, and earned channels. It is the foundation of all digital marketing. It is also the currency in inbound marketing activities. So, you need to make it count.

Content marketing activities
As part of your content marketing efforts, you should:

Post content on social media to promote your brand
Hosting resources on your website as gated content for people to vp communication officers email list download by giving you their email ID (captured as a lead)
Host webinars to educate your audience and draw them through the sales funnel
Content marketing example
Spotify Wrapped: Types of Marketing

Every year, Spotify Wrapped creates extraordinary content based on the data it has on customers’ listening habits. It summarises the most listened to artists, albums, songs and podcasts by the customer to give them a glimpse of the past year. This evokes a feeling of nostalgia, while also being engaging enough to make them want to share it.

Content marketing best practices
Make it interesting : The internet is full of content. To stand out, you need to make your content interesting. Focus on your customers’ interests and offer them something meaningful.

Personalize it : Generic content is a dime a dozen. Personalize your content to meet the customer’s needs, interests, and preferences, at the right time.

Compound Knowledge : Educate the customer through a variety of forms and types of content on your topic of expertise. Use repetition and reiteration carefully.

Offer value : Don't sell directly. Offer value first. Educate the reader. Offer tools, etc. before presenting your product.