The importance of keyword mapping.
Keyword mapping allows your content to be organized within your website. Consequently, the more organized your website is, the easier it will be for users and search engine bots to find information within it.
A powerful combination is keyword mapping and sitemaps. After all, they also help search engines find information on your site.
How to Use Keyword Mapping to Improve Your Site Structure and SEO
Stein claims that his 5-step approach “takes your website structure from disorganized and chaotic to organized and intentional.” In other words, it aims to convert readers into customers.
Other Ways Keyword Mapping Improves SEO
Keyword mapping provides a comprehensive internal linking argentina whatsapp data strategy. Content then connects to each other, complementing the information made available to readers.
When a user performs a search with terms relevant to your niche, they will also have an organized view of the information. This is what we call on-page and off-page SEO.
Another very important point is that the strategy helps identify duplicate content, which is negative for the ranking of your pages in search engines.
By planning the keywords used in your content and website pages, you can identify which ones have the most value for your strategy. After all, extensive research shows which topics and directions users, with the potential to become customers, are actually searching for.
Keyword mapping is an essential SEO tool
SEO is not just about keyword ranking. It is a tool that helps companies attract qualified traffic. After all, there is no point in having a high volume of visits if the readers are not aligned with your persona.
You need to stand out among the results, but for the right audience and with content that supports what your company offers.
Learn how to find the best search terms
Download the e-book Keyword research: what it is and how to do it. In this material, produced in partnership with Agência Mestre and SEMRush, we bring you theory and practice so you can discover how your audience is searching for solutions in your market, and learn which terms you should focus your optimization efforts on.