General view of the quiz mechanics on the Bnovo website

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We will help you find mechanics that will bring results.
Our experts from the growth team will analyze the lead generation funnel and tell you where you are losing leads. They will come up with hypotheses and calculate conversions and revenue.According to LeadQuizzes, 70% of marketers are confident that quizzes on the site have a positive effect on conversion to applications and sales, and 81% of visitors prefer interactive content over static. Quizzes solve many business problems, automate processes and increase engagement.

In this article, we will tell you what tasks quizzes solve for a company. And what benefits such mechanics bring to business using examples of our clients' cases from real estate, online education, and eCommerce.

What is a quiz on a website and which companies use it
A quiz is a step-by-step form for collecting applications that helps you ask list of switzerland cell phone number qualifying questions step by step and collect user contacts.

Example of mechanics with a quiz
This tool is suitable for any business if its tasks:

Get more applications, registrations and sales. Engaging mechanics with surveys are often set up without an explicit call to purchase. The user answers questions to find out something about themselves or share their opinion. At the end, they receive a free lead magnet or gift, after which it is easier for them to decide to spend money. If the gift after completing the survey is a promo code, it is more likely to be used.
Collect more data about the company's clients. Website visitors are more likely to leave their data in a quiz than in a registration form. In this format, it is easier to find out the date of birth, place of residence and other additional information. This will help to more accurately segment clients and send them personal messages .
Increase brand loyalty. A survey on the site can be used to convert a cold audience from targeted advertising. The mechanics will help engage more people and introduce them to the brand, increasing brand loyalty . The mechanics will also help reactivate "sleeping" clients and bring them back to the dialogue.
Improve the reputation of the site in search results. The display of the site in search results is also influenced by behavioral factors. For example, how much time the client spent on the site or how many pages he visited. With the help of a quiz, you can keep the user on the site and increase the average session time, and the viewing depth can be influenced if the user becomes interested and visits other pages.
As a result, the mechanics will engage the user in a dialogue and help save labor costs through automation and increase revenue.

In Carrot quest you can automatically transfer requests to the sales team in the CRM system or by email.
Test pop-ups and other service tools for free for 7 days.

Test Carrot quest
These are common tasks that companies can solve with the help of a quiz on the site. Let's take a closer look at how a quiz will help different teams solve problems using the example of the Carrot quest mechanics.

A quiz for qualification on the website of the developer "Strizhi" helped to earn 67 million ₽
The quiz will engage the user in a dialogue and collect answers to questions that sales managers need to process leads and transfer the answers to the CRM. With this mechanic, sales will be able to prioritize leads, not waste time on typical questions and prepare for the meeting in advance.

In order to qualify leads before transferring them to the CRM system, the marketers of the developer "Strizhi" developed a pop-up for selecting a layout. It helps to collect contacts and find out the request of a potential client.