Until not so long ago, corporate video production was largely the preserve of large organizations, as only they had the resources to invest in videos. Those days are long gone.
Technology and productivity in the segment allow individual entrepreneurs to use audiovisual material for their marketing and sales strategies. Videos are gradually becoming the standard for promoting products and services, and are also increasingly gaining ground in training and distance learning (EAD).
While the use of audiovisual material is becoming increasingly common, the difference lies in creativity and precision in project planning, requiring production companies to be specialized in videos, as well as in business, marketing, human resources and even product development. Here are some ideas to help your business take off through audiovisual production:
Attract visitors
According to Forrester, a web page with video is 53% more bahamas whatsapp data likely to appear on the first page of Google. In addition to being better positioned, this page has 41% more clicks when viewed. If you use email marketing, the click rate increases by 96%. So it is not difficult to understand that, by investing in audiovisual production, people will have an easier time finding your website and will be more likely to access it.
Speak clearly
Videos increase people’s understanding of a product or service by more than 70%. This statistic alone is enough to demonstrate that your company can and should present its offerings in videos — whether they are traditional institutional videos or in web format.
So far, these points demonstrate that, with an audiovisual production strategy, in addition to visiting your page, people will watch your video and have the opportunity to discover and understand the differences you have to offer. A highly promising logical chain for your sales funnel, don't you agree?
Make conversions
Following the same line of reasoning. If you can attract visitors and speak to them clearly, the next step will naturally be to convert them. Whether it’s getting interested people’s emails, having your content shared or increasing sales, video can be the missing piece in your strategy. According to Forrester, 3 to 5 consumers spend at least 2 minutes watching a video that informs them about products or services they are interested in, and then total sales can increase by no less than 600%! Can you imagine what this can do for you?
The points above demonstrate how it is possible to enhance your results through audiovisual production, from attracting the public to converting that public into new sales.
Support the sales team
So far, we have focused on the digital world, but the possibilities in the offline world are just as promising. Often, the team’s conversion rate is lower than expected, and there are even significant differences between employees. Or, there is a lot of turnover and new salespeople take a long time to catch up with the old ones. Or, perhaps, the products and services are really difficult to explain.
Ultimately, there are countless situations in which it is advisable to use videos to support the sales team or for presentations. In general, it is a material that, in itself, can guarantee high conversion rates, regardless of whether the person pressing play is you, a senior consultant or a novice salesperson.
Earn money with periodic videos
One idea that is still a bit out of the box in Brazil is to work with periodic videos to boost your company's content marketing. This practice is already common in the US and is about to grow in Brazil. Its effectiveness is based on several studies that show that people prefer to watch videos than read texts, including executive texts, on any subject.
In addition to watching, they tend to share more and remember where they watched a particular video. In other words, there are great opportunities in this area and, in Brazil, it is still a true blue sea of marketing: the path is open to those who reach out and grab the spaces in their market segment.