The objectives that are taken into account when preparing a marketing plan are of a different nature, so to speak:
Specific objectives : something clear, conclusive and tangible, nothing more. It could be: reaching 100,000 followers on Instagram, for example.
Measurable objectives : increase the number of followers within a year and that these translate into a certain percentage of real clients of the firm. It is very important to be able to quantify the goals that are set in order to know if we are on the right track.
Achievable goals : always keep your feet on the ground and set progressive goals. If you are just starting out on social media and the company targeted by the actions is an SME, don't set a figure of half a million followers in six months. This is an example case to help you understand this point better.
Realistic objectives : in line with the previous point. Realistic challenges must be set, not impossible ones that would only lead to frustration and ending up throwing in the towel, wasting time, effort, money and resources.
Time objectives : define when the strategy begins and when it must end. Otherwise, everything drags on and the task ends up being abandoned.
What is a marketing plan for?
The question of what a marketing plan is for is complex. In the end, it is about norway whatsapp data setting objectives that are intended to be achieved through a series of actions and tools. These could be valid answers to this question:
To increase the visibility of a business.
Improve brand image.
Increase sales.
Opening up to new markets.
Launch other sales channels – from offline to online.
Connect with the audience and promote possible improvements that will result in the company's future benefits and productivity.
The marketing plan is usually the axis around which the departments specialising in communication and marketing work. That is why it is a compulsory subject, so to speak, in specific training courses to train personnel who want to develop their professional career in this field. In the case of EAE Business School Barcelona, the centre has a Degree in Marketing and Digital Communication and will allow students to advance towards achieving this objective. The teaching department provides more details for those who might be interested in working in an activity, that of marketing and communication, which is experiencing a golden age.