What is a DXP (Digital Experience Platform)?

[ishanijerin1]

DXP is an abbreviation for "Digital Experience Platform." It refers to a platform that manages and integrates the diverse channels of today, making it possible to provide customers with seamless and optimal digital experiences throughout their customer journey.


Compared to traditional core systems such as ERP (Enterprise Resources Planning) and CRM (Customer Relationship Management), DXP ​​focuses not only on improving the efficiency of a company's own operations, but also on improving the customer experience. DXP can be used for a variety of purposes, but it is a solution that is particularly expected to promote omnichannel and personalization in digital marketing strategies.

Why DXP is gaining attention
According to market research by Global Information, the DXP market size is expected to continue growing at a high rate
The development of digital technology is the overseas chinese in canada data background to the attention being given to DXP. With the spread of the Internet, smartphones, SNS, etc., the channels (customer touchpoints) through which current users browse digital content have become extremely diverse, and customer behavior and values ​​have also become more complex. In particular, in recent years, as exemplified by subscription services, there has been a shift in business from "selling things" to "selling experiences," and companies have begun to place emphasis not only on the performance and price of products and services, but also on customer experience and strengthening ties with customers.


The key to improving customer experience is to achieve a consistent approach across multiple customer touchpoints. For example, many people will check products they checked on a smartphone app during their free time on the way to work or school, and then recheck them on their PC or tablet browser when they get home. In this case, if the product history viewed on the smartphone app is not reflected on the website on the PC or tablet, the customer will have to search for the product information from the beginning again. Also, if an advertisement for a product purchased on an EC site appears in an email newsletter or pop-up immediately after purchase, the customer will feel like "I already bought it."