How to attract new subscribers

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It's debatable: now that TikTok, LinkedinLive and other trending platforms have emerged, is email marketing still needed in the modern world?

Does Email Marketing Work in 2020?
I won’t bore you with dry statistics, instead we’ll look at an example and prove that yes, Email marketing works, and what’s more, it can give excellent results.

One subscriber costs on average $37.66 (according to DMA)



Email Marketing ROI 38:1 (according to Litmus)



That's why 86% of marketers consider email to be an "important" or "very important" tool (according to DMA).



The Relevance of Email Marketing
So why does email still work so well in today's world?

1. Via email you control the distribution yourself.
This is very important.

When a website visitor subscribes to your newsletter, you get full access to their attention, Facebook, Twitter, Instagram and other social networks do not work like that.

To be more precise, in 2019 it was found that Facebook's engagement index fell to a catastrophic level of less than 1%. RivalQ


Now compare that number to your email engagement rate.

The average email OR is 20.81%, which is 20 times higher than Facebook. MailChimp



2. People WANT to receive promotional offers via email.
There is no demand for advertising on social networks.

According to the latest data, 45% of users claim that advertising on social networking pages is annoying AdWeek



However, marketing offers in the mail do not cause any inconvenience.

Moreover, users themselves prefer to receive information about promotions and discounts in this way.

A HubSpot study confirmed that 85% of people find email advertising more effective than Facebook, billboards, and even TV, and unlike other methods, it does not cause negative emotions in the recipient.



3. Email marketing conversion is many times higher
Okay, we understand that email has a good response from the user.

But does this mean that email marketing increases sales?

Undoubtedly!

It is email marketing that will help you convert visitors into buyers.

Email has a 40% higher conversion rate than Facebook and Twitter combined McKinsey .



A third of people who subscribe to the mailing list later use paid services of the eMarketer service/store .



Statistics are good, of course.

But the main question remains:

Where to start? How to understand this effective, but strange tool?

Read on!

Email Marketing from Scratch
1) Develop a detailed strategy: analyze how email marketing can harmoniously fit into your current internet marketing plan

2) Purchase specialized software: with its help you will be able to effectively send out mailings to subscribers.

3) Attract subscribers: offer subscribers e-books, life hacks, webinars, use lead magnets

4) Set up an autoresponder: it will help you work with new subscribers by automatically sending them specific content.

5) Monitor metrics regularly and make changes to your strategy: develop email marketing by adapting to market demands according to the subscription and unsubscription index, OR, conversion, be open to feedback and recommendations.

The first step of a successful email campaign is to attract subscribers.

In this chapter I will tell you what you need to do to gain your audience using the most relevant strategies.

And by the way:

This is the plan I followed myself gambling data indonesia phone number I managed to grow my subscriber count to 144,648

So, let's begin!

Optimize your homepage for better conversions
In most cases, the home page has high page views.

Moreover, those who visited your page are already interested in the brand and product.

This means that they have already subscribed to the newsletter.

So I recommend adding at least one block with a subscription form here.

For example, one of my friends (he now has more than 500 thousand subscribers) offers a form at the very bottom of the page.