To ensure maximum conversion in your strategy, it is advisable to understand how to write the right email. Content is key to sparking interest and engagement, so it is essential to write attractive emails that generate results .
Next, check out tips for applying it and get everything the strategy has to offer!
Don't promise what you can't deliver
Some professionals use titles that serve as bait and make big promises. However, if your audience doesn't find what was "advertised" in the message, dissatisfaction will be inevitable. Therefore, commercial property owners database create titles that are consistent with the message and don't promise anything more than you can deliver.
Be careful with some words
Spam mechanisms work with triggers triggered by certain characteristics, such as the use of specific words. To create a message with greater added value and to avoid this situation, it is worth avoiding certain terms — especially in the subject line. Avoid words such as:
earn money and other related.
Personalize your email marketing message
Did you know that personalized emails lead to a 600% higher transaction rate ? So, it’s essential to take this approach into account when writing emails. One way to do this is by setting up your email marketing tool with tags that indicate the recipient’s first name. That way, you only need to incorporate this element to target your message in a specific way.
Write like a conversation
Even if you are a B2B or more modest company, it is essential that your email marketing is fluid and natural . Therefore, keep your sentences short, use simple words and write as if you were having a conversation. Take the opportunity to ask the other person questions, as this will make the message more natural.
Show that you understand the person
Speaking of which, it is worth creating a message that speaks to the problems, interests and pains of those who read it.
You can use phrases like “I know you’re looking for better results for your business” or “I imagine you don’t have much time”, among other things. Put yourself in the other person’s shoes to create rapport.