A high-quality, high-resolution photo of a product

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Hypothetical cohort analysis of website conversions for newsletter subscribers
Hypothetical cohort analysis of website conversions for newsletter subscribers



What can we conclude from this data set? Users who used a link when registering open and read emails for a longer period of time than those received from other sources.

So, Google Analytics has provided another useful tool, allowing you to get useful information without using additional tools. I hope that this short review will help you evaluate the innovation from Google Analytics and start using it in your work.

Have you started using this report yet?

In the e-commerce industry, product videos are believed to actually increase conversion and sales. Perhaps because for some products and categories, videos explain the features and benefits of using the product better than text and static images.

For example, last year Econsultancy looked at six case studies in which online retailers, including Ariat and Zappos, had better sales performance for items with videos.

Zappos, according to Econsultancy, increased sales by 6 to 30 percent for products with demo videos. Other retailers in the study also reported similar results.

Carla Marshall, a researcher writing for ReelSEO, reported that nearly three-quarters of consumers believe that video has impacted their online shopping experience. According to her data, 96% of respondents said that videos were extremely helpful in making an online purchase decision.

How to Optimize Product Videos to Increase Conversion?
John Spenceley, a marketer at video marketing service Vidyard , highlights 3 simple brazil whatsapp number database steps that, if taken, will help you significantly increase the conversion of your online store using video.


Step 1: Create a separate video section on your website
Placing all videos in one catalog makes it easier for visitors to interact with video content. This, of course, does not eliminate the need to place videos directly on the product page.

You can check out the separate video section at the ToysRUs children's toy store.

video section in online store

As we can see, this online store has a separate section with demonstration videos of products. The section has cataloging by brands and product categories.

Videos about your online store's products could also be posted on separate video hosting sites and websites like YouTube.

At the time of writing, the YouTube channel of the Williams-Sonoma online store , which sells kitchen equipment, cookware, and appliances, had more than 22,000 subscribers. On average, each video gets between 2,000 and 10,000 views. It is worth noting that the channel contains the same product videos that are available on the Williams-Sonoma product pages.

Step 2: Include a call to action in your video