4. CONSIDER ESTABLISHING AN ONLINE WHOLESALE STORE
Leading metal manufacturers have already launched online wholesale stores. This trend will continue to grow.
online store for wholesale sales
5. USE DIFFERENT ADVERTISING CHANNELS
Omnichannel is a condition for successful B2B marketing. It is no longer enough to promote through one channel, you need to use different paths that will "connect" . Social networks , email marketing , SEO promotion, offline advertising - use as many channels as possible! But be sure to connect analytiHow to manage loyalty index
and increase sales
with its help
Loyalty Index orNet Promoter Score (NPS) shows the degree of trust and commitment of customers to a product, service or company. Is a person ready to make a repeat purchase advertising phone number data recommend the product to others.
It is advisable to measure NPS monthly, this will allow:
1. to more clearly represent the portrait of the target audience and at the same time its interests;
2. to increase the average check;
3. to increase the customer value (LTV);
4. to attract new customers.
b2b loyalty index
The loyalty index is measured using surveys. This can be a form on the website, a survey in the office, by phone or on a social network.
Respondents should be asked how they would rate the company's work (on a 10-point scale) and would they recommend this product or service to their friends. Those who give the highest ratings should be asked what the company needs to do to get a 10-point rating next time. Loyal customers usually have a lot of useful ideas for improving the product.
In order to calculate NPS, all respondents should be divided into groups according to their ratings.
A. from 0 to 6 points - critics and dissatisfied.
B. from 7 to 8 points - neutral, who are generally satisfied with the product, but are unlikely to recommend it to anyone.
C. from 9 to 10 points - supporters. These are the people whose trust and loyalty are worth cherishing.
Next, you need to calculate how many people are in each group and then determine the loyalty index using the following formula:
cs to understand where clients come from, which advertising channel is more effective.