Lack of understanding within the company

[ishanijerin1]

The next barrier to digital marketing in the manufacturing industry is the lack of internal understanding resulting from the first reason. This article points out that digital marketing in the manufacturing industry is not progressing well, but this does not mean that the manufacturing industry is not proactive, but rather that internal understanding tends to be failures in past attempts or lack of desired results .

Digital marketing is a strategy that takes time, for example, three months or more , to achieve a result, and in some cases it can take more than a year to achieve sufficient uses of physician database results. Perseverance and sustaining the investment (people and time) required are the most important things, but there are major obstacles such as past failures, examples from other companies, and the fact that the product market is niche to begin with, which means that there is no progress in internal understanding.

Poor website operation system
If expectations for digital marketing are low, naturally there will be fewer resources to allocate to it. In many manufacturing companies, the general affairs department or information systems department is in charge of managing the website (a role similar to a homepage). In such cases, there is no marketing role, and the website is not updated frequently, so it is unthinkable to acquire new customers from it.

In order to promote digital marketing, it is necessary to set up a dedicated marketing department rather than having multiple departments. If the website operation system is poor, it will be difficult to achieve the effectiveness of the measures.