Temu was launched in September 2022, and at that time many American media predicted that this American version of Pinduoduo could change the landscape of traditional e-commerce in the United States.
However, last October, American financial media represented by CNBC were not optimistic about Temu's prospects. Some American consulting firms believe that as a latecomer, Temu is unlikely to establish a brand reputation comparable to Amazon in the short term. At the same time, logistics and transportation time in the United States are difficult to control, and another major challenge is to "cultivate customer trust and awareness." Some American retail experts pointed out that Temu's low-priced goods need to rely on Chinese manufacturers, but due to logistics reasons, the low-price logic of Chinese goods is not easy to replicate in the United States.
However, just a few months later, . During the most watched Super Bowl in the US, a TV commercial titled "Shop Like a Billionaire" appeared between the Philadelphia Eagles and Kansas el salvador whatsapp resource City Chiefs game. The Super Bowl usually has more than 100 million viewers, and in 2022 it attracted 208 million viewers, making it the most watched TV show in the US.
A young woman in the ad is surprised by the cheap clothes and accessories provided by Temu, which leads to the slogan: "The prices surprised me. I feel rich. I feel like a billionaire." According to reports, the estimated cost of this 30-second ad is more than 15 million US dollars. Such a large investment is not common in Chinese companies, let alone American companies. The US media changed its previous cautious attitude and believed that this rich behavior was actually Temu's attempt to maintain its leading position for several months.