2. Too high expectations
Are you getting no conversions at all or insufficient conversions from Google Ads? If you have zero conversions, then it may be time to do some troubleshooting (we cover a few conversion tracking issues here). If you have fewer conversions than you expected, double-check your expectations.
In our latest search advertising benchmark analysis, we found that the average conversion rate for 216 different industries was 4.40%, but this should not be your standard for measuring conversion rate. Instead, you should refer to the average of your industry, such as foreign trade. After all, the average conversion rate of the apparel industry is 2.77%, while the average conversion rate of the legal and government and automotive industries is over 7%.
(like making a purchase or signing finland whatsapp resource up for a free trial). Even within your account, you may find that some campaigns get more committed conversion actions than others.
3. Conversion tracking settings are incorrect
If you notice zero conversions for your Google Ads campaigns, your conversion tracking may be broken or set up incorrectly. If you had conversions in the past but they are gone, check your change history to see if there are any changes that may have caused the problem.