New Year's Telegram mailing from a confectionery

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Ahead is still Christmas, Old New Year, and some will even celebrate Chinese New Year. And if there is only a week left before the holiday, then take from the chain, for example, only steps 3 and 5. The plan is not for everyone, of course. For example, some companies need to remind customers to buy gifts well in advance, otherwise the delivery will not be able to deliver the order on time. Mistake 2. Wrong time A month and a half before the holiday, no one thinks about discounts, and on December 31st it’s too late: everything has long been bought or put off until “let’s do it after January already.” Or maybe everything didn't go according to plan and nothing is ready for the holiday. The person is running around the shops in a panic and doesn't care about your newsletters.



Or, on the contrary, he has resigned canada phone number list himself to it and is eating Olivier salad to drown his sorrows, and doesn't even want to look at his phone. New Year's WhatsApp mailing from a nail salon The nail salon started writing about the New Year on November 7, and on the 19th they offered a discount on a holiday manicure (yes, the months are not mixed up). We still don't understand - we need to make an appointment before November 25 or get our pre-New Year discount on appointments a month before the holiday. Solution: Plan your mailing taking into account how demand changes in the weeks leading up to the New Year. Our plan from the previous point will help. The confectionery reminds us of itself with a promo code on the eve of the Old New Year.



A trifle, but after long holidays and the first hard working days it is nice. Error 3. Incorrect segmentation Everyone is fed up with the same faceless mailings from companies. At best, they will be opened, nothing useful will be found and they will be quickly closed. At worst, they will be complained about as spam. Segmentation is a step towards making your messages work for your target audience. We talked about this in more detail in one of our previous articles . Festive mailing from a jewelry store on VKontakte The jewelry store launched an offline promotion only in Moscow, and sent a mailing to everyone: to Kazan, Blagoveshchensk, even to a long-time customer from Kazakhstan. It is unlikely that customers will travel to another city for the sake of one sale. Solution: Divide the audience according to characteristics that are important to the company.