on the left under the menu – teasers (text and graphic banners) are shown there;
in the news feed where promotional posts appear.
Promo posts, in turn, are divided into carousels, posts with a button, and universal posts. As a rule, they are more effective, since teasers are only visible on the desktop - therefore, they pass by the mobile hong kong mobile phone numbers database audience, the share of which is constantly growing.
We have described all formats in sufficient detail in this article , so here we will limit ourselves to a comparative cheat sheet table:
How to launch advertising on VKontakte correctly
The above formats are used in targeted advertising . Targeting is the customization of ad impressions based on parameters such as:p
gender, age, geography of the audience;
category of interests, place of work and study;
devices, browsers and operating systems used;
behavior on the site (this mechanism is also called retargeting ).
Targeted advertising is paid in two ways: you can pay a certain amount either for 1,000 impressions or for 1 click. At the same time, teasers and promo posts can only be placed on behalf of your community or website.
There is another option for advertising on VKontakte – publication in communities . Placements in third-party communities are paid not for impressions and clicks, but on the fact. To launch such advertising, you can use the standard VKontakte tool – the market platform or go the other way: contact directly the owners of personal pages, publics, groups or order seeding in relevant publics through specialized services.
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