5 Digital Marketing Trends Small Businesses Should Adopt

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Regardless of the size of your business, digital marketing is essential if you want to achieve a strong online presence. However, small businesses are more likely to require additional exposure and often have a more difficult time reaching a wider audience than their larger counterparts. This is why it’s crucial for them to follow digital marketing trends and stay current.

It could be a daunting task for small and mid-sized businesses that lack the resources or expertise. However, startup founders and entrepreneurs should still strive to allocate a budget for it, especially if they’re planning on moving toward a customer-centric approach to business.

One of the main reasons why startups and small businesses fail is because of poor marketing. By keeping yourself informed about the latest business and digital marketing trends, you can increase your chances of success.



1. The Implementation of Artificial Intelligence
Integrating AI-based methods into digital marketing is becoming a popular trend. This guatemala phone number resource allows businesses and marketers to collect and analyze customer information such as search patterns, purchase history, and links clicked, among others.



As an entrepreneur, tapping into your target audience’s online behaviour and activities can help you come up with the perfect solution for your customers.



2. Personalization
A data report by Infosys showed that nearly 60% of consumers who experienced personalization believe that it affected their purchasing decisions, while 80% noted that they dislike generic advertising.