How to turn casual customers into repeat customers

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This is exactly why email subscribers are so powerful versus fickle social followers or random on-site traffic. And that’s exactly why newsletters are so valuable, too. Now, I know what you’re thinking. “I don’t have time to come up with a newsletter.” here’s the thing, though: if you already have any sort of blog or on-site content, you have the makings of a newsletter. Bear in mind that the function of a newsletter is to keep your list in the loop, nothing more, nothing less.

Some of the most popular newsletters cryptocurrency user list out there are little more than content recommendations. Check out this short but sweet example from medium’s daily digest which suggests relevant content to users: medium's daily digest example of small business emails yeah, it’s that easy. A well-done newsletter is all about repackaging what you have already created rather than creating a bunch of new content. Quotes. Factoids. Fresh blog content. You name it. For example, coschedule’s newsletters primarily consist of a “featured” story from their blog along with some additional relevant posts: coschedule example small business emails newsletter are a quick and easy way to deliver messages to your base without having to create anything inherently new.

With a snappy subject line and relevant content, you’re well on your way. Show some love with subscriber-only offers your email subscribers represent your hottest leads and most loyal customers. As such, it’s your job as a business owner to show them some serious love for giving you their undivided attention. Oftentimes, exclusive deals and lead magnets are what drive subscribers to our lists in the first place. There is no one-size-fits-all approach to rewarding your list through exclusive deals or content.