Always check the relevance of the keyword

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Harmful Metrics for Social Media SMM, if approached properly, can become a source of sales and form a loyal brand community. If approached poorly, it can turn into a pipe where money is wasted. The number of subscribers is a metric that is still often used by regional studios.


A businessman sees that his community's subscriber base is growing rapidly and hopes for netherlands consumer email list a flow of applications. But there are usually none because: Subscribers are recruited using bots - artificially created profiles. Not only are there no real people behind these pages, but your community can also be blocked: bot boosts are prohibited by the rules of many social networks.


Another way to quickly recruit participants is contests with a prize for a repost and subscription. As a result, the customer gets hundreds of pages as subscribers, which their owners visit only to make another repost. It's much better to have a hundred real subscribers who buy your product than ten thousand incomprehensible profiles who don't care about your company.