DRR (advertising expenditure share) - what is it in advertising?
Analytics
Analytics
Marketing efficiency
Marketing efficiency
Evgeniy Letov
DRR (Advertising Spending Ratio) is an indicator that helps evaluate the effectiveness of advertising investments.
In this article we will tell you what DRR means for a digital funnel:
DRR - what does it mean?
DRR - how to count?
What level of DRR is considered good?
What other indicators are used when bc data singapore phone number a digital funnel, read in the article “Digital Funnel: What It Is and How It Will Help a Business Earn More” .
Content
What is DRR in Marketing?
How to calculate DRR?
Which DRR is good?
An example of the impact of DRR on the digital funnel
How to reduce DRR?
Summary: What is DRR in Marketing
What is DRR in Marketing?
DRR is the share of advertising expenses in the company's revenue. The indicator allows you to find out what part of the company's revenue goes to advertising. The lower the DRR value, the more effective the advertising campaign.
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How to calculate DRR?
To calculate the DRR, you need to know two main values: advertising costs and revenue from advertising campaigns.
The formula for calculating the DRR is as follows:
DRR = (Advertising Expenses / Revenue) * 100
Advertising expenses are the amount of money spent on advertising activities, including advertising campaigns, agency services, and other related expenses. Revenue is the amount of money received from sales of goods or services promoted through advertising.
Which DRR is good?