・Maximize number of clicks

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Cut down on unnecessary costs
Next, look for ways to reduce wasted ad spend, such as by using negative keywords to eliminate unwanted clicks, or by narrowing your targeting to specific locations or times of day to prevent your ads from being shown unnecessarily. You may also want to consider adjusting high CPCs to reduce costs.

Optimize your creative
The smaller your budget, the more you should focus on improving your ad copy and landing pages. By introducing more compelling ad copy and a call to action, you are more likely to get more conversions for the same number of clicks.

Use other resources
If you have a limited budget, it's a good idea to take advantage of free or low-cost marketing methods other than paid listings. Using SEO and social media in combination gives you more options for increasing traffic without relying on paid advertising.

Conducting a small test
Even if you don't have a budget, you can still find effective approaches by running small tests. By running small experiments, you can identify strategies that are more likely to be successful and then use those results to make your operations more efficient.

If you have a surplus budget, you should see it as an opportunity to work on new strategies and expansion measures to increase future results. On the other hand, if you are short of budget, you need a strategy to optimize resources and aim for maximum effect with minimum cost. In either case, calmly analyzing the situation and responding flexibly will lead to successful advertising operations.

Cross Listing Co., Ltd. provides optimal advertising planning based on the knowledge gained from advertising operations in various industries and business formats, regardless of whether they are BtoC or BtoB. Please feel free to contact us if you have any problems with advertising operations or digital marketing.
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・Maximize number of clicks