Wasting characters because you don't use a short url

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Furthermore, the SMS must contain a clear advantage for the recipient , something that engages them and allows them to take the next step, which could be going to the store or clicking on the link added to the SMS. To ensure that the desired action occurs, it is good to add the right call to action to the text of the message such as "Come to the store" or "Buy now". In the post dedicated to calls to action or call to action you will find many other examples and practical advice. 3)But let's get to the third of the mistakes to avoid in SMS marketing campaigns.



Today it is common practice to add a malaysia consumer mobile number list link to your website, e-commerce or landing page to the text of the SMS . A mistake for beginners could be to report the link in full without shortening it. This not only wastes characters (an SMS is made up of 160 characters) but also lengthens the text unnecessarily. To avoid this, you can rely on a link shortening service (such as Bitly and Google Shortner) . Mistakes to avoid in SMS marketing campaigns sms-analytics_tracciamento-link Alternatively, you can use the SMS Link Analytics service , directly on the Skebby platform. The service not only automatically shortens the links inserted but also allows you to obtain detailed statistics on the link itself .



It will be very easy to know how many times the link has been clicked and the date of the first and last click. A real read notification (in addition to the delivery notification already included when sending Classic+ SMS). 4) Not optimizing your site for mobile Mistakes to avoid in SMS marketing campaigns Landing-Page-Skebby-Example If you include a link in the text of your SMS to your website, it is important to show the customer a mobile-friendly site. What does this mean? That the pages of your site have been designed to adapt perfectly to the mobile screen and make navigation simple and pleasant. Otherwise, the user could abandon your site in a few seconds.