Semrush SEO Writing Assistant

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Simply put, content optimization is about making sure your copy has the best possible chance of achieving its intended goal, whether that’s ranking well in a search engine or converting existing leads into conversions.

User experience should be at the center of this process. Consider the following:

The readability of your text
The structure
The presence of visuals
tone of voice
It is also essential to take care of the technical aspects: for example, keyword strategy, internal linking, meta tags, etc.

To automate parts of this process, use Semrush's SEO Writing british student data Assistant , a tool that helps you optimize your content for readers and search engines.

It will evaluate your text based on four main pillars: readability, SEO, originality and tone of voice. It will then highlight all the parts of the text and all the elements that need to be improved.

Consider using paid channels
We found that 46% of high-performing content marketing companies increased their paid content promotion budget in 2021.

There’s a good reason for this. Organic content strategies are especially powerful when paired with paid marketing campaigns.

For example, if you see that content on a certain topic is performing well in searches, it might make sense to repurpose it into lead generation and run ads on LinkedIn to capture leads.