Instagram demographics and usage

[fomayof928@mowline]

Learn more about other vital Facebook statistics to prepare your 2024 strategy.

Number of monthly active users: 2 billion
Largest age group: 18-24 (30.8%)
Gender distribution: 48.2% female, 51.8% male (no data latvia b2b email leads on other genders)
Time spent per day: 33.1 minutes
Takeaways from Instagram demographics for 2024
The platform’s growth remains steady in spite of a slowdown in recent years.
As far as social media age demographics go, Instagram maintains a firm hold on both Gen Z and millennials. These groups make up roughly two-thirds of their base.
Time spent on the platform increased from the previous year’s 30.1 minutes. A 2-minute increase indicates that people are spending more time engaging with Instagram content.
Learn more about other vital Instagram statistics to prepare your 2024 strategy.

TikTok demographics and usage
Number of monthly active users: 1.7 billion
Largest age group: 18-24 (36.2%)
Gender distribution: 49.2% female, 50.8% male (no data on other genders)
Time spent per day: 53.8 minutes
Takeaways from TikTok demographics for 2024
TikTok hasn’t surpassed Facebook and Instagram in number of monthly active users. But its growing popularity and increased usage could soon change that.