Updating moderation rules in myTarget: how to pass verification the first time

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The company chose a calm, high-quality creative: clear images, muted colors, easy-to-read text without unnecessary information.

Badly:

Updating moderation rules in myTarget: how to pass verification the first time

The image of the advertised product on the creative looks small and blurry. The description and price are also difficult to read.

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No flashy colors
Another new requirement for advertising design is that images should not be flashy, bright or provocative. It is recommended to give preference to creatives in a calm color scheme. According to myTarget specialists, this type of advertising is better perceived by the audience.

Fine:

Updating moderation rules in myTarget: how to pass verification the first time

Soft calm colors, stylish creativity and briefly presented information - this is the kind of advertising that will help you pass moderation the first time and bring in clients.

Badly:

Updating moderation rules in myTarget: how to pass verification the first time

But this kind of creativity may not pass the test. Because it combines several bright colors and flashy text.

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Minimum text on creative
The volume of text on a creative should not exceed 20% of the area of ​​this creative. This rule has been in effect on VKontakte for a long time, and it should be taken into account when launching advertising through myTarget.

Users perceive short and concise text better. This means that the effectiveness of such advertising will be higher. You can check how much space the text takes up on the creative using special services. For example, using robbi.ai .