4 B2B content marketing examples to inspire you

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Need more ideas to inspire your content strategy? Check out these B2B content marketing examples to give you a jump-start.

Sprout Social
Of course, we may be a little biased, but our content marketing cyprus b2b leads strategy is first-rate. From in-depth blog posts on trending topics to educational webinars – we share a wealth of information for our target audiences. Our case studies showcase the difference that Sprout can make to business’ social strategies and bottom lines. And we regularly host podcast episodes where we share the secrets to social media success for various industries.

sprout's case studies homepage showing 6 recent case studies from sprout usersSource: Sprout Social
On top of this, our data reports are among the most notable and popularly cited in the industry. These reports provide actionable data that guide business decisions and back up claims.

Even more, we produce downloadable templates so you can instantly get started with our tips and advice. Check out this free B2B content plan worksheet, for example.

Canva
Canva isn’t just a great tool; it also boasts a solid B2B content marketing strategy to support its business users. The brand regularly shares actionable bite-sized tips in a visual format to engage its social media followers. Beyond this, the team produces excellent resources to ramp up your brand’s design efforts.

This includes blog posts and online courses as well as a Design Circle community to connect with like-minded individuals. You can even download marketing toolkits and templates for your branding and design strategy.

Screenshot of Canva's Resources Page page with a headline reading "design resources for your business" in text overlay over an image of two women working on a table and a few images below with the subhead "your marketing toolkit"Source: Canva