Infographics and embedded widgets

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Transfer authority to a trusted website
Help search engine robots understand what the content is about
In short: Follow links tell Google to crawl a website, while nofollow links do not. PageRank is the metric that helps Google monitor whether or not a link is giving good points to another website.

2. User-generated links
Using user-generated links as a link building tactic is not the ideal way to go when you are looking to improve your SEO strategy. In the past, Google penalized those who attempted this user-generated link building technique.

User-generated links are sometimes created by the site owner in order to promote their own work. They are also generally lower quality than other link building methods that Google prefers.

Here are some examples of user-generated links:

Unmoderated blog comments
User profile pages
Press releases or guest post signatures with heavily optimized anchor text
Advertisements
Links from these sources won’t hurt your site, but it’s generally not a bc data hong kong good idea to spend time on this strategy, as these types of links likely won’t pass any authority.

3. Natural links from other blogs or sites
Natural links develop more organically from readers who stumble upon your website and include a link on their blog or website without being asked. With this type of link, you’re not asking webmasters or users to give you a backlink.

Example of unsolicited backlink for Semrush
In this example, Semrush received an unsolicited backlink after a newsworthy event.
Most organic links are not found in sponsored or paid content and have no tracking parameters. They are usually added to another blogger or webmaster’s content with the intention of providing value to their readers.