There are three effective ways to segment your email subscribers

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If you are an ecommerce business, important metrics are total conversions, average order value, cart abandonment rate, rNPS (relational net promoter score), customer lifetime value, and others .

How to Use Customer Data to Improve Your Email Marketing Strategy
Once you have the necessary data, you can create your email marketing strategy. Here’s a step-by-step process for using customer data to make your outreach emails more effective and results-driven.

Identify and Segment Your Subscribers
Let’s go back to our previous example of irrelevant emails. If you receive a lot of irrelevant emails, it means that the sender has not segmented their email list and is sending the same offer to everyone. This azerbaijan whatsapp number database results in higher marketing costs, lower conversions, and a higher unsubscribe rate. In contrast, well-targeted and segmented emails can generate 60% of all revenue .


Geographic : By location (e.g. state, region, city, etc.)
Demographic : Based on demographic characteristics such as age, gender, occupation, income, etc.
Behavioral : Based on interests and preferences, including loyalty status and recipient readiness
QR codes are a great way to build your email list and collect geographic data. You can use a QR code generator to create a QR code and add it to your offline advertising materials, such as print ads and billboards. Link the QR code to your email signup form. When users scan the code from their mobile devices and sign up for your email list, you’ll be able to track their location and the device they’re using.

You can even combine geographic, demographic, and behavioral segments to make your email marketing more targeted and therefore more effective.