2. Promote products that make sense for Instagram

[fomayof928@mowline]

Common influencer marketing goals include:

Increasing brand awareness
Generating sales
Improving your brand’s reputation
Diving into a new market
Increase social media follower count
Retaining existing customers
Build a library of user-generated content
Create social proof
Engage your online community
Your influencer marketing campaign can be built to netherlands b2b leads achieve multiple goals. But in order to know who you want to work with, how long you want your campaign to run and what types of content you want your influencers to create, you need to pinpoint your goals.

For example, whether to choose between influencers already in your market vs. influencers in a niche you want to break into, or micro-influencers for higher engagement vs. macro-influencers for a wider reach.

Reality check: not every product is perfect for Instagram influencer marketing.

The products that tend to pop off are visually striking. There’s a reason why beauty, fashion and fitness brands are crushing it on Instagram. These industries have flashy products that lend themselves to tutorials and showcases.

Recent data also notes that the effectiveness of influencer campaigns is largely tied to demographics. In fact, 75% of users aged 18-24 and 67% of users aged 25-44 follow at least one influencer.. Keep all of the above in mind before going all-in on influencers.

3. Empower your influencers to maximize engagement
Just because someone is an “influencer” doesn’t mean engagement is guaranteed.

It’s really easy to ignore spammy and low-effort influencer posts. Almost half of consumers unfollow influencers when their content becomes repetitive or unoriginal, according to a Q2 2024 Sprout Pulse Survey.