How ai will shape email automation in the next decade

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Also, you need to send your emails at the best time. Average email open rate . Click-through rate: What percentage of total email recipients clicked on links in your emails? Videos in emails can increase your email click-through rates. A study by GetResponse showed that social sharing buttons also increase click-through rates. Average email click-through rate Spam rate : The percentage of email recipients who reported your email as spam.

If people report your emails as spam, your mint data spam rate is Conversion rate: The number of people who contact you as a result of your email campaign. That is, how many people convert from leads to leads or opportunities. Email Nurturing Campaign: A nurturing campaign is a series of emails (usually automated or drip) sent to potential customers. The purpose of a nurturing sequence is to build trust and urge your leader to move to the next level.

Click-to-open rate: This is the best way to measure actual engagement on your email. That is, the percentage of people who opened your email who also clicked on a link or CTA (call to action). Double opt-in: With double opt-in, subscribers must click a verification link within an automated email to become part of your email list. Bounce rate: This is the percentage of emails in your list that were returned in error due to an invalid address, a full email inbox, or a blocked server.