Marina Ledvanova
Marina Ledvanova, Project Manager
August 10, 2023
A unique and complex product, a long transaction cycle, taiwan whatsapp number data the client can't make a decision for a long time... How can you ensure sales growth with such input? With content!
Marina Ledvanova, project manager of the Completo Progrev unit, and Pavel Gorbunov, senior search engine promotion specialist at Ingate, held a free webinar on "Content Marketing in B2B: How to Sell Complex Products".
what does content marketing include;
what are the differences between content marketing in B2B and B2C, and when you definitely need and do NOT need this tool;
what strategic goals can be achieved with the help of content and how to properly measure the results of work;
what tactics and promotion channels to choose in the B2B segment;