How the global B2B online market is changing

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It is important to budget for B2B portals, CRM, ERP systems in advance: growing competition and the global trend towards process automation will inevitably lead to this.

What to invest in now and in what direction to work to keep up with the growing market? Elena Goncharova, head of the Development unit at Completo , spoke about the development of the B2B online market and the B2B portal as the main tool in the sales digitalization system.

According to DHL Express analysts, by 2027, the volume of global online sales in the B2B segment could grow to $20.9 trillion, which will significantly exceed the market value of $12.2 trillion recorded in 2019, when this segment even surpassed B2C in this indicator.

In addition, Gartner published the research “The Future of egypt whatsapp number database Sales: Transformational Strategies for B2B Sales Organizations” and “5 Ways the Future of B2B Buying Will Rewrite the Rules of Effective Selling,” which concluded that sales managers and senior management need to change their approaches to business processes due to the development of digital commerce.

According to their forecasts, by 2025, up to 80% of all B2B sales will be conducted through electronic platforms, 60% of B2B organizations will move from sales based on experience and intuition to sales based on data, combining sales processes, applications, data and analytics into a single operational practice.

This growth in the popularity of online trading in the B2B segment is due to the general trend towards accelerating digitalization and the maturing of millennials , who occupy key positions in B2B companies.