Using educational content for lead nurturing campaigns

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Implementing these strategies can help you grow your email list and subscriber base effectively. Start publishing your content Now it’s time to start publishing your newsletter. You'll most likely want to experiment with different content styles and types in the first few issues of your newsletter. This should help you find the right mix that works best for your audience and your newsletter’s larger goals. However, best practice is to mix multiple types of content to optimize user engagement.

For example, instead of just publishing self employed data long-form text-based content, you can introduce slideshows, podcasts, videos, and infographics. These and other paid newsletter content ideas are covered in the next section. Another idea is to cover hot topics and trends relevant to your niche. Doing so will help keep your subscribers engaged with timely and relevant content. Additionally, it positions your newsletter as the go-to source for the latest news.

While your paid content needs to be valuable and high-quality, it doesn’t have to be brand new. Therefore, you can revisit an earlier topic with updated information, new ideas, or other materials. This approach will add more value to your content while keeping it fresh and relevant. Examples of paid newsletter content Some of the types of content you can include in your paid newsletter to encourage more subscriptions and keep subscribers engaged include members-only events: Host exclusive events such as webinars, Q&A sessions or live broadcast.