This type of positioning is often used to promote online stores and sell specific products

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This is possible because this strategy is related to phrases with the so-called long tail. This means that the phrase consists of several words, e.g. used Windows laptop up to PLN 1,000, and this may express the desire to buy a specific product.

This positioning strategy has many advantages, but it should be remembered that we can only use it for websites with optimized and extensive content. It should contain not only text, but also appropriate graphics, headings, etc. We cannot forget that the person who enters a specific query wants to get a specific and reliable answer. Therefore, they should find a place gambling data turkey that will provide the most comprehensive answer to their query or need. Therefore, the user should go directly to the subpage that offers the product they are looking for, and not to the general page of the online store.

Other advantages of using this strategy include: a cheaper form of promotion than in the case of positioning for general phrases, faster effects resulting from positioning, improved page visibility and a high conversion rate. It is also worth mentioning the lower competitiveness of phrases with the so-called long tail in comparison to general phrases, as well as generating more traffic on our site.