The Creator Archetype for Creative Brands

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If a company sells products or services that are innovative, then it can use the creator symbol. It is associated with values ​​such as originality and vision. In this way, messages related to creating positive value can be presented. The company's products are to be associated with something innovative and at the same time durable. Such an image of a company on the web can be created by, among others, marketing and technology companies. Architects and copywriters very often decide to use such an archetype.

Authenticity-Based Communication Using the Caregiver Archetype
Using the symbol of a caregiver is not easy. This is primarily due to the overseas chinese in canada data need to maintain maximum authenticity. The message uses messages based on empathy. However, presenting such values ​​requires appropriate construction of the marketing message. This is the only way to avoid situations in which a specific message will no longer be associated with care and warmth. Using the archetype of a caregiver can work well in the communication strategy of brands related to medicine or insurance.

Symbolism of the ruler for luxury brands
Strong brands can decide to promote values ​​associated with the symbol of the ruler. These include, among others, control, self-confidence, success. For this reason, the archetype of the ruler is often chosen in the communication strategy of luxury brands. This applies to companies that sell expensive watches, cars, jewelry. Luxury hotels can also decide to use the message presenting the leader, the winner. It is possible to build elitism in the messages. Customers feel that they belong to a group of chosen ones and the brand is responsible for them.