Marketing Management Case Studies

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What Creativity Looks Like in Marketing Today : Harvard Business Review surveyed dozens of marketing leaders from dozens of major brands to ask what creativity looks like in modern marketing. The diverse responses show that in today's saturated landscape, creativity is less about unique slogans or artistic design and more about thinking about creative solutions to customer and business problems.

What is Blue Ocean Strategy? Along with "Obviously Awesome," "Blue Ocean Strategy" is a must-read for marketing products in competitive industries. A simplified summary of Chan Kim & Renée Mauborgne's book, this article breaks down the different types of markets, red oceans and blue oceans. Understanding the difference and how to position yourself in blue oceans is crucial for your marketing leadership.

Five Trends Shaping the Future of Marketing : This Forbes Agency Council trends presentation examines how technology is shaping marketing. From data processing and ad blocking to artificial intelligence and conversion tracking, it explains how various consumer and business trends will change the way marketers connect and communicate with customers.

Marketing Management Case Studies
How Starbucks' Growth Destroyed Brand Value : This story is a case study rcs data canada in growing and scaling too quickly at the expense of customer experience and brand perception. It examines Starbucks' growth strategy and how, to become such a staple on every street corner, it had to sacrifice what originally made it unique. To keep up, it diluted its offerings with too many products and opened too many stores too quickly. It shifted to a new marketing focus. Eventually, the rapid scaling caught up with the company, and they had to downsize.