What are your email marketing goals?

[Jahangir147]

Before explaining the main email marketing metrics and email KPIs, ask yourself what you want to achieve. Define your main email marketing goal and be sure to set specific objectives for each email campaign you work on. The metrics you should measure depend on the goals you've set. This could be increasing the number of leads, increasing website traffic, boosting sales, etc.

Email marketing indicators to monitor continuously
Here are the essential metrics every business owner and email marketer rcs data lebanon should know and keep in mind when working on an email campaign.

Open rate
Open rate is one of the most common email marketing metrics. It indicates the percentage of recipients who opened your email campaign. However, despite its popularity, open rate is often considered a vanity metric, and many marketers even believe it's unreliable for several reasons.

Generally, most tracking systems consider an email opened only when the email software receives a tiny transparent image (or tracking pixel) embedded in the email for tracking purposes. However, some email applications block images by default, so if the recipient doesn't manually enable them, the email may not register as opened, even if it has been.