Create topic clusters and pillar pages

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Keyword difficulty
Keyword difficulty is a crucial concept for understanding keyword competitiveness. This parameter indicates how difficult it is to rank for a specific keyword, depending on the authority of the sites already positioned . For new or less authoritative sites, choosing keywords with low difficulty can be a winning strategy to start gaining visibility .

For example, if a newly launched site tries to rank for a highly competitive keyword like “running shoes,” it may not get immediate results. Instead, going for a long-tail keyword like “running shoes for pronators” may offer better ranking opportunities and attract a more specific audience.

The topic cluster model helps you create a content structure business owner database that improves a website's authority and visibility on search engines .

Pillar pages serve as the foundation for an effective SEO strategy, creating a coherent content structure that makes navigation and indexing easier.

Long tail keywords can increase your conversion rate due to their ability to attract a more specific audience.

How to create a pillar page?
The pillar page acts as a hub for a central topic, collecting related links and resources that cover the topic in depth. To create an effective pillar page , it is essential to identify primary and related keywords , building content that answers frequently asked questions about the topic .

Organizing related content around the pillar page involves creating internal links between relevant articles and resources, making it easier for users to navigate and improving SEO positioning.