A second Debranding strategy is as follows; the brand does not use its name on the product. Instead of its own name, it places customer names, motivational phrases or words on the packaging. Successful Debranding Examples Starbucks Starbucks, which used its brand name in its logo from 1971 to 2011, removed its name from its logo in 2011. It started using the logo we all know today without a name. When we see the white mermaid on a green background, we immediately think of Starbucks without even seeing the Starbucks word, which is a good example of Debranding.
Coca Cola Coca-Cola has become one of the brands new zealand telegram data that successfully uses Debranding by adding special names instead of brand names to its products. It has successfully adapted the campaign it started abroad with the slogan “Share a coke.” to Turkey. It has also established a bond with its customers with the anonymization strategy it uses and its personalized packaging. During this marketing campaign, the target audience searched for bottles with their own names on them on the shelves.
They shared photos with these bottles on social media. Mercedes Benz of our article, Mercedes' famous star is also a good example of Debranding. In 1902, the brand's logo consisted of a large Mercedes lettering. Today, although we can still see the Mercedes-Benz lettering in some media, we can understand that the product in front of us belongs to Mercedes with a single star. Apart from the brands we mentioned, there are many brands that have successfully used the anonymity strategy.