What is reactivation?

[sakibkhan22197]

Be friends
Treat your customers not as a mass of people who bring you profit. Personalization will help you gain trust. Customers do not place an order just to spend money somewhere, so you need to make them an offer they simply cannot refuse. Carrot quest collects information about your site visitors, which is enough to make a personalized offer. See the case study on how we helped an online store of underwater hunting equipment increase sales by 28%.

Try to get to know your customers better, this will definitely increase their loyalty and set you up for long-term relationships. Connect Carrot quest for free for 7 days and see how automation will affect your metrics;)

Sofia Shpak
Sofia Shpak
Copywriter of the Carrot quest implementation team
There is traffic, but no applications?
We'll show you where you're losing leads and create an improvement plan
Name
Name
Telephone
Telephone
Company website
Company website
In any customer base, contacts eventually become "sleeping" or even "dead." Reactivation is responsible for returning to dialogue those with whom contact has been lost. It helps to get leads from the current base and not waste time on those who can no longer be returned.

If your goal is to make the customer life cycle endless or return 100% of the base to dialogue, then this article is not for you. Because we do not possess magic. But here we will tell you about the mechanics that will help return a "sleeping" user to dialogue.

Reactivation in mailings is a process when a company sends messages to inactive customers. These are those who do not open emails, do not click on links and do not buy for a long time.

The goal of reactivation is to return subscribers to activity. They start performing target actions in letters or on the website again. An additional goal of reactivation is to clear the base of inactive users so as not to waste resources on them.

To better understand the purposes of reactivation, it is necessary to define what is meant by "dead" and "dormant" contacts.

"Dead" - subscribed, but did not open a single letter or stopped using the mailbox.
“Sleepers” are interested in letters and mechanics for 3-5 months after subscribing, and then stop.
Reactivation messages are almost always triggered. They are sent in response to list of spain cell phone number a specific action or inaction by the user. For example, when a person has been inactive for 3-9 months. The exact period is different for each company and depends on the business area and frequency of sending messages.

3 Reasons to Reactivate Subscribers
Increase the company's income

The fact is that building a long-term relationship with a new client costs 16 times more than returning old ones. And returning 5% of "sleeping" clients increases profits by 25-95%.

New customers need to be attracted and encouraged to buy with bonuses. You also need to collect information about them for personalized offers. This takes time and money, and the probability of a sale is only 5-20%.

The probability of selling to an existing customer is 60-70%. The average bill is 33% higher than that of new customers. Existing customers can be encouraged to buy not with a discount, but with care, for example, by offering a selection of related products.

Save your marketing budget