In an increasingly competitive market, companies need to seek strategies that can strengthen, or even start, relationships with their customers.
In the search for strategies that can bring companies closer to their customers, companies that develop projects that not only value their customers, but also encourage them to become closer to and retain their customers with their products, are ahead of the game.
In this context, there is a growing demand for solutions that bring the public closer to brands in all market areas. And what has been shining in solving this objective is the so-called engagement marketing based on instant rewards, in which companies offer benefits to their customers to encourage the purchase of products or simply to use services.
We know that human beings are driven by an inner drive to achieve a goal. And what many companies have not yet managed to define is the best way to promote engagement, that is, to encourage ukraine whatsapp data consumers to form a closer relationship with the brand.
According to a survey conducted by SmarterHQ, 90% of consumers revealed that they are willing to offer their behavioral data, as long as companies provide additional benefits in exchange that improve the shopping experience.
This is where the motivation for engagement marketing strategy comes from. Aiming to engage customers in a more dynamic way, this method aims to achieve excellence in the way of retaining existing customers or even adding numbers to this statistic, driving them through differentiation and the desire to continue, taking advantage of the available benefits more and more.
And by enabling the company to offer a personalized relationship to its customers, the engagement ecosystem based on instant rewards seeks to encourage customers to value the shopping experience, transforming them into recurring agents and seducing consumers.
As a general rule, it is also possible to say that this is a strategy with relatively low operational costs for brands and with a significantly high acceptance rate. Such factors are important to highlight how this reward process can be effectively implemented in companies of any size or market sector.
It is also worth noting that, despite being relatively simple, this strategy can guarantee better results if it is carried out in a well-advised and planned manner. This is because these elements make up a good project for instant rewards, allowing solutions to operate in a targeted manner towards pre-established objectives, acting assertively for each type of customer group.
In some cases, a good partner when executing such a strategy guarantees better possibilities of reward, acting as an important attraction in this process.
All these benefits also make this model of approaching the audience more effective in direct comparison with other strategies already known and that have the same purpose. We can cite a widely used example as the loyalty program.
Although effective, one of the biggest problems with this tactic is the difficulty for the customer to collect the necessary number of points to make an exchange. Or, this strategy ends up generalizing the profile of participants, disregarding which prize could adapt to the reality of consumers of a given product.
Another factor that weighs in favor of the strategy is the current context of the Brazilian market, and also the global market, which has undergone recent impactful changes due to the pandemic.