Monitoring conversion rates and applying tests to optimize them
One of the main points that highlight the expertise of a paid traffic manager is the analytical view of the conversion rates that have been obtained. The objective of investing in advertising is to attract qualified leads so that they can be converted into customers, that is, the traffic manager must seek to increase sales of the brand that is advertising.
However, in order to achieve this goal, it is necessary to analyze which resources are most efficient for attracting leads. This is possible by carrying out periodic tests, which will measure some factors such as:
what type of image generates the greatest number of interactions;
which copy style sounds more convincing;
which arguments generate the greatest impact;
which mental triggers are most attractive to the public.
Traffic management consists of a series of experiments so that campaigns can be optimized and consequently generate more conversions.
Generation and presentation of reports on the progress of campaigns
It is the traffic manager's responsibility to periodically present and explain the results obtained in the campaigns and projections for the next ones. The professional must be prepared to answer questions from their clients or direct managers, demonstrating mastery of the strategies they are employing.
Since paid traffic requires investment to generate results, you need to make sure that your actions are efficient. Otherwise, it will be a waste of investment and time. Constantly monitoring the performance of your ads, visits, and interactions is essential for everything to go as planned.
If your company is looking to increase its visibility on the honduras whatsapp data internet, it is important to emphasize that hiring a traffic manager alone may not be the best solution. As mentioned in this article, this professional will manage the ads, however, it is not their responsibility to produce the creatives or even perform optimizations on the capture pages.
The traffic manager's specialty is identifying, measuring and monitoring the number of visits so that he can then propose improvements. Issues such as copy, art and development (in the structure of your website) should be delegated to professionals specialized in each of these areas.
“But what if I don’t have any of these specialists on my team?” If you don’t plan on creating a department responsible for digital marketing actions in your company, then it’s best to outsource all functions. Especially if you don’t have any employees capable of coordinating all of these actions internally.
You should consider hiring a traffic manager when you already have a team ready to help with demands. Otherwise, there will be no structure to carry out the campaigns. But if this is your case, here are some tips when choosing a manager:
How to hire a traffic manager?
To hire an excellent traffic manager, you need to be very careful, after all, he or she will be responsible for attracting qualified leads to your business, in addition to managing campaigns under your brand name. You need to trust the professional and establish a partnership, as it will be a team effort for the company's success.
Some important points that should be analyzed when selecting a traffic manager:
portfolio: check the manager's background and what results he has already achieved for other clients;
experience niches: it is not a primary factor, but having experience in the same niche as your business can make it easier to start campaigns. It can be a highlight among the candidates analyzed;
Communication: A traffic manager needs to have good communication skills, after all, he or she will have to present reports and projections for campaigns. It is important that at these times he or she knows how to explain the justifications for each action and investment.
In addition to these points, it is worth mentioning that when hiring a paid traffic manager, most of the time you will not have redundancy in your business if this professional is unable to assist you for a period of time, whether for personal or health reasons, for example. Therefore, when outsourcing your traffic generation, it is important to be aware of this and have an alternative plan so that the optimization of your campaigns is not compromised.