First of all, they need to segment the audience

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Then identify the main channels through which the target audience receives information. Create interesting content that will meet the specifics of specific channels. And finally, find a way to interact with specific people, and not with faceless nicknames, IP addresses and a set of cookies. At the same time, it is necessary to remember one mandatory condition: for an inbound marketing campaign to be successful, the published content must be relevant.


The following steps will help you create personalized content using LinkedIn: 1. thailand email list Segment your target audience Research your audience to understand who your marketing campaign is targeting. Create a portrait of the ideal consumer for each audience segment. Use five criteria for audience segmentation: Place of residence. This criterion will allow you to group your audience into segments based on geographic location.


Status: The information needs of top managers and line employees differ. Content marketers need to take this into account when creating personalized content. The potential client's area of ​​responsibility. It is important for marketers to know what exactly the potential client does for their company. Brands should also be interested in the clients' non-work activities - their social involvement, hobbies, and even family roles.