Account Director Can I first shout "hurray"?N

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At the same time, business priorities, whether it wants it or not, will continue to shift towards not just attracting leads and getting sales, but forming a loyal community around its brand , winning the trust of the audience, maintaining its activity. It will be necessary to invest in the development of this community. And this, as we understand, is also an investment.


WE WILL PROMOTE YOUR BUSINESS Read more Content Marketing Trends Elena australia consumer email list Zakharova, Head of Content Department 1. More personal content will appear, reflecting the author's position and valuable for this very position. Naturally, it will be reasoned. This is especially relevant for blog articles. After all, in theory, a blog should be written by an employee (or several employees, given a wide range of topics) of the company, who knows the product, the services offered, and the problems of clients well.


Articles with the author's signature inspire more trust in the text than nameless epics. A person needs a person. And the company's employees cannot be editors who have read "Write, Cut". A polished text is felt, and the notorious "I don't believe it" arises in the head. Let me take a real example – the website of our client, an oncologist who removes moles.